2024 is the year to build & elevate your personal real estate brand.
Leaning into your personal brand & authenticity is no longer just an advantage, it is a necessity for Real Estate professionals. In a crowded market, distinguishing yourself is key to your success.
Without a distinct personal brand, you run the risk of being overlooked in a busy, competitive & saturated industry. And we definitely don’t want that.
The majority of today’s consumers & clients want to work with the very best at their craft. What constitutes the best in 2024? Someone who exudes trust, authenticity & expertise. Someone who is real, who leans into their values and what makes them unique.
Trust is EVERYTHING in real estate. You are helping people with the biggest sale or purchase of their life.
Is your online presence & personal brand portraying trust, confidence & authenticity? OR is it confusing, generic & creating doubt? The number one thing you can do to immediately generate a sense of authenticity & trust is: audit and elevate your online presence to accurately represent YOU & everything you have to offer.
Google search volume for “Personal Brand” has grown over 4x in recent years and is now seen as a critical component to how consumers make purchasing decisions.
Whether you want to believe it or not, the objective data shows that Personal Branding is the FUTURE of Marketing. More now than ever before, people do business with people, not with businesses.
PEOPLE ARE
74%
MORE LIKELY TO TRUST SOMEONE WHO HAS AN ESTABLISHED PERSONAL BRAND *
OUT OF ALL BUSINESS DECISION MAKERS
84%
START THEIR BUYING PROCESS WITH A REFERRAL, AND GOOGLING YOU IS THE VERY FIRST STEP PEOPLE TAKE*
86%
OF PEOPLE PREFER AN AUTHENTIC & HONEST BRAND PERSONALITY ON SOCIAL MEDIA *
IT ONLY TAKES
0.05 SECONDS
FOR CLIENTS TO JUDGE YOUR WEBSITE OR VISUAL APPEAL OF YOUR BRAND *
90%
OF THE INFORMATION TRANSMITTED TO THE BRAIN IS VISUAL *
Creating an authentic, compelling & stand-out personal brand in real estate feels hard, but it doesn’t have to be.
START WITH THIS:
BECOME THE EXPERT:
You can’t fake it, you need to know what you’re talking about & be good at what you do.
LOOK THE PART:
Is your online presence truly reflective of who you are? Or does your website and online presence feel outdated and unprofessional? Keep in mind, this is often the first thing people look at when they are referred to you.
BE AUTHENTIC & GENUINE:
People want to work with PEOPLE! Who are you? What makes you shine? What’s your story? Don’t be afraid to show up authentically.
Showing up authentically & building a personal brand starts with you. You know who you are, and why someone should choose you over the next agent.
Nobody can do this work for you, but we want to make it a little bit easier for you to show up authentically online.
We have created a selection of fully-customizable, elevated & stand-out website templates & branding assets designed specifically for the Real Estate Agent who knows the value of a personal brand. You deserve more than a cookie-cutter template that is impossible to make your own. At The Real Estate Studio, we will help you elevate your real estate business, stand out from the competition, and show up authentically to attract your ideal clients.
NEW YORK
VANCOUVER
LONDON
What do we do differently?
SHOW-STOPPING DESIGN:
Our websites are design-forward. The last thing you need is a cookie-cutter template that doesn’t represent YOU. Stand out online & create a lasting first impression.
FULLY CUSTOMIZABLE:
It’s hard to share your personal brand & authenticity when you look like everyone else - that’s why all of our websites are FULLY CUSTOMIZABLE. Make it yours.
SUPPORT & MEMBERSHIP:
This is more than a website. We have created a member’s only area where we share exclusive resources, guides & info to help you enhance your brand and stand out.
Need some more insight into your personal brand?
Take our find-your-real-estate-color-palette quiz!
Remember all those super fun Buzzfeed quizzes that were all the rage in the 2010’s? Using color psychology (& our own design expertise) we’ve created the perfect quiz to give you insight into colors that represent YOU & your unique real estate brand.
Why should you trust us?
Hi! I’m Taylor.
Before starting my design business, I worked as a Real Estate Agent in Vancouver on a top-performing team. I know this industry in and out, and since starting Opal Creative Co in 2020, I have worked with a countless number of agents to create & elevate their brands, social media presence, websites & marketing materials.
Real estate is one of my passions, and it shows.
With my extensive background in real estate combined with my expertise in design, I bring a unique edge to creating design assets for both new and experienced real estate agents.
I've walked in your shoes, experiencing the demands and aspirations of the industry firsthand, and know what it takes to stand out.
Don’t just take our word for it.
Join The Real Estate Studio now & be the first to know about exclusive resources, guides & discounts.
